Behind the build

March 11, 2026

Business tips

I asked my team to record their messy AI workflows—here's what we learned

Nothing fuels imposter syndrome more than watching slick demos and dramatic before-and-afters of your colleagues using AI. But what you don't see is the 26 terrible prompts, the backtracking, or the moment they definitely muttered, "Actually, I'll just do this myself."

So at Zapier, we tried something different. We asked people to show us their messy AI process—not the highlight reel. Here's what we learned.

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