Turn chaos into conversions

March 16, 2026

Automation

Zapier Lead Router: Automatically distribute leads to your sales team

As a parent to two young humans and a dog who's convinced those humans are the enemy, I'm very familiar with the concept of wrangling. I say, since we're all managing enough chaos in our personal lives, we might as well let the robots manage it for us at work.

Zapier Lead Router is a built-in tool that automatically distributes incoming leads to your sales team based on rules that you define. It even comes with its own intuitive dashboard where you can organize everything, set up your customized routing logic, and let Zapier wrangle your professional chaos.

Try Lead Router